The climactic finish of the “Get Out Migration” for wild salmon – in Victoria, where 5,000 turned out to the the lawn of the provincial Legislature to tell governments to get open net salmon farms out of BC’s waters. Featuring powerful speeches from salmon biologist Alexandra Morton – who led the Migration down Vancouver Island – former BC Environment Minister Rafe Mair, Grand Chief Stewart Phillip, Order of Canada recipient Vicky Husband, aboriginal drums, music, colourful costumes and thousands of citizens committed to saving wild salmon…Everything the mainstream media didn’t show you about one of the largest and most powerful public demonstrations of its kind in BC history.

2010 is the year of Travel Refueling at Exposure Travel and we’ll be bringing you different Fuels’ to motivate and inspire your family to explore the not-so-everyday places in and around British Columbia. We create one-of-a-kind family vacations that maximize togetherness and unique experiences. Escape the daily grind and see how beautiful and serene nature can be when witnessed in its purest form. They say that families that play together stay together, and were always happy to provide the perfect playground.  Play the video to see what travelling en famille with Exposure is all about.

So what’s all this talk about social media? Is it really here to stay? Facebook, Twitter, YouTube, Google Buzz and the list goes on… and on… and on. How am I supposed to keep up on it all?

Well, here at Exposure Travel we don’t have the answer. But, we can tell you from experience that the benefits of social media, while perhaps difficult to measure, are real and are substantial!

While there are countless social media platforms on which to spend countless hours each day, Exposure has chosen to focus most of our efforts on “The Big 3″ – at least these are “The Big 3″ for the moment. Check back next week in case things change.

Facebook – Exposure’s official Facebook fan page

Twitter – Exposure’s official Twitter account

YouTube – Exposure’s YouTube Channel with recent videos of trips

With hundreds of millions of users, each of these powerful social networking tools can be invaluable to business’s and consumer alike. If you are considering adventure travel in British Columbia any time soon you’d be amazed how easy you can find real time information on BC’s best adventure travel guides and locations. The easiest and often most effective way is to simply post in your social media account asking for advice or recommendations and wait (often only a few minutes) for eager users to disseminate their 2 cents. Of course not all of the feedback you receive will be golden but more often than not you’ll be surprised by just how many people care to share their experiences.

If you’re not yet using social media why not jump in head first now? It won’t be going away any time soon and it could very well open up some new doors for you. What have you got to lose? Besides countless hours of your time of course.

New spring/summer campaign rides the wave of post-Olympic Canadian exposure.

The 2010 Winter Games embedded countless fresh images of Canada in minds around the world. Apart from the pure emotion and delight it brought millions, people saw the myriad different experiences this country has to offer.

Reflecting those good vibes, the newly minted campaign by the Canadian Tourism Commission (CTC) for the Mexico market is designed to put a spring (and quite a bit of summer, too) in Mexican travellers’ steps. Running for three months, it draws inspiration from travellers’ own shared experiences, photos and blogs to bring it to life.

It kicked off with a series of short and fun user-generated TV ads on MundoFox, Discovery Channel, Sony Entertainment Television, TNT América Latina and National Geographic Channel. These are being backed up by online and print advertising in titles including Reforma, El Universal and Excelsior (Mexico City); Mural and El Informador (Guadalajara); and El Norte (Monterrey). There will also be advertising in Mexican travel and women’s magazines.

Travel Alberta and the Ontario Tourism Marketing Partnership Corporation (OTMPC) are CTC partners for the campaign.

“This campaign both reinforces our commitment to Mexican travellers and will help create sales backed by the exposure Canada received from the 2010 Winter Games,” says Siobhan Chretien, CTC executive director, Americas.

With the 2010 Winter Olympic Games in full swing, Exposure Travel is ready to help all visitors of British Columbia to plan their ultimate adventure tour. Inspiring commercials like this one here are showing the world why BC is the perfect destination for your next family holiday!